Access to China

Access to China

Access to China

Start trading in the Chinese markets

Ranging from consumers, wholesalers, agents, and factories, from raw materials to the products in the hands of the consumer. Access to China, a UK based company, has been operating in the Chinese markets for over 20 years with over 100 years of experience among our staff.

Over the last ten years, China has moved most of its trading online. Given the size of the country and cities and 1.4 billion people, the Internet has allowed the country to grow its internal markets. This has allowed consumer prices to be driven down and quality to be greatly increased. Given these and many other benefits, the adoption of Internet technology has been fast in China.

This adoption of new technology does not stop with the internet; green technology adoption is growing very fast. Green tech is seen in China as cheaper, fastest and functionality richer. The Chinese government are driving the development due to the high pollution level in China.

Green technology our focus for 2024. Today, China is the world's largest producer and user of Green technology.

 

Largest online market
Largest online market
Largest online market
Largest online market
Largest online market
Largest online market

Access to the world's largest market

Overseas social media is not available in China. Having your website seen and found is critical to successful business relationship building in China.

Many regions and countries worldwide speak Mandarin, i.e., Taiwan, Singapore, Malaysia, California, Hong Kong, Vietnam and many more. Adding Mandarin language to your SEO data can open your website to trading worldwide beyond China. The Chinese market goes way beyond the 1.4 billion people living in China.

Given the importance of being seen on the internet in China and Chinese markets worldwide, Access to China focus of our business is getting your business, products and services seen online in China.

Chinese green technology
Chinese green technology
Chinese green technology
Chinese green technology
Chinese green technology
Chinese green technology

Chinese green technology

Green Technology is key to most businesses’ growth in the next five years. Chinese Green Technology has been developing rapidly, given consumers and government demands to reduce China's high pollution levels.

Green technology is key to most businesses’ growth in the next five years.

The development of Green Technology is starting to give greater efficiencies, reduce costs, and increase productivity, i.e., electric vehicles; greatly reduced operating costs, greatly improved performance, and improved safety.

We believe Green Technology should give you more, not less.

 

Sourcing from China
Sourcing from China
Sourcing from China
Sourcing from China
Sourcing from China
Sourcing from China

Sourcing products and services from China

For the last 40 years, China has built up its manufacturing base to be one of the most successful in the world.

In recent years, the growth of the Chinese domestic consumer market has increased imports from overseas of high-quality products. In turn, this has driven up the quality of locally produced products. Today, China is moving towards better quality products.

Lower-quality products are moving to other Asian countries.

The global issues, starting with the virus in early 2020 and continuing today with conflicts around the world, resulted in a rethinking of supply chains. The repatriation of manufacturing back to your country using China's production know-how is an option for consideration.

 

Chinese information
Chinese information
Chinese information
Chinese information
Chinese information

Chinese trading information and recommendation

Access to China information and recommendations for your consideration to support your Chinese trading ambitions. In our trading in China for over 20+ years, running and operating Chinese businesses, we have gathered lots of information and recommendations.

  • Short video presentations (coming February 2024)
  • Internet in China information
  • Papers and reports
  • Useful links

We are happy to share this information and are always interested in adding to the pool of information. Any ideas, requests or information, very well.

 

Chinese internet identity

Chinese internet identity

Chinese internet identity check list

Your Chinese online identity, while offering no major solution by itself, success the is greatly helped by your good management.

Prior to trademark registration you need to decide and create, a Chinese online identity.

The simplest solution is to use your existing business / brand online identity.

This will work;

  • Your trademark(s), brand in this case, is available in China. i.e. A Chinese / international business has not already registered your trademark in China
  • Your trademarks, i.e. brand, product names, etc are know in the international / Chinese market.
  • Appropriate domain, social media, etc, names are available.
  • Your brand / product name, etc does not have an appropriate meaning / translation in spoken or written Chinese. e.g. Google had this problem in China; The English pronouncement of Google in Chinese means “rice framer”

If you having problems in any of these areas above, or you wish to create a new identity for the Chinese market, here are a few points for your consideration;  

Brand not known in China

Internet search functions in search engines, social media, e-Malls while complex, the data they are processing is straight forward. A search will only compare the words your given with words in the search. If you are using a brand name that is not know in China then the brand name will not be enter in a search.

The way around this is to connect your brand name to words which are searched e.g.

Baby food by Access to China - English only

婴儿食品 Access to China - keeping your brand in English and the rest in China

Keeping the brand in your local language in recommend, provided it is not missing leading and pronounceable in Chinese, an international company / product is expected to have overseas name.

If you use a Chinese name you may be confusing the local Chinese market leading local people to think you are selling “copy” products. When using a Chinese make sure you reference back to our international credential.

Note: - If you are using a translation of brand name please make you register your Chinese mark as a trademark.

Brand is known in China

This is a great starting point if you own your brand in China.

Make sure your brand is registered as a trademark in Chinese in your company name. Having your trademarks registered directly in China gives you far better protection, otherwise you will have to fall back on international copyright protection which is very hard to enforce in China.

Once you have legal control your trademarks in China you can start taking control of your business identity on the internet in China.

Under Chinese law, you can stop the use of your trademarks; brand names, logos, etc., This must be done proactively.

Need a new Brand for the Chinese market

This is often the case, if you have lost control of your brand in China.

If you are exporting an overseas brand / product to China, an overseas name is always appropriate.

If you need to use a Chinese name there two written languages available; Madeiran and Pingyin. Most of the strong internet identity’s use Pinyin e.g. Baidu, Taobao, Shenma, Dangdang

Another group of Chinese with strong internet identity use know words / saying in England; Tmall, JD Buy, VIP, WeChat.

The other important thing, Chinese words that end on an upward tone at the end. All the above Chinese names have a downward followed by upward tone. Words that follow this format are concerned positive words.

Chinese domains names

When typing in a domain name into a browser, Chinese people will use Pingyin or QR code (scanned on a  mobile). Therefore, I simple overseas / Chinese name which can remembered is preferable.

Domain names with many words become harder to spell correctly. Maximin of two words we recommended.

Do not use hyphens and dashes. They just lead to confusion. The Chinese language does use these characters.

Having a Chinese name spelt in Chinese characters in not normally used by Chinese people in browsers. Having a secondary domain name in Chinese characters can help with search engine SEO.

Chinese Social media

Your company identity inside Chinese social media is greatly help my setting meaning account name.

The general rule we have found through testing is that many social media searches are firstly performed on the account name and then contents; e.g. a travel business without have the word travel, in Chinese in the account name, will not come back in results a social media search.

Each social media searching tools works differently, please read up / take advice, test, before creating your business social media accounts. Often, they are not simple to change the name once they have been created.

More information available

Please look at the following cover in more detail the points raised above;

 last modified: Version 1.3 - 27 May 2019