Access to China — Information Hub
Practical guidance for overseas businesses working with China.
Explore the article collections for being seen, being found, and starting to trade in China.
How this hub is organised
The Access to China information library is organised into three practical collections. Each collection reflects how Chinese users, platforms, and regulations actually work.
Start with reliability (being seen), move to discovery (being found), and then build the trading model and operations (start trading).
Browse the article collections
Use the tiles below to enter each collection. Each collection contains topic pages and practical checklists.
Being seen on the Chinese internet
FoundationWebsite accessibility, hosting, performance, and trust. Can Chinese users actually load your site?
Being found in China
DiscoveryChinese search engines, SEO, content structure, and how discovery works inside Chinese platforms.
Start trading in China
ExecutionBusiness models, ICP licensing, payments, shipping, B2B vs B2C, and practical risk reduction.
Most ‘China problems’ are technical and structural, not marketing-related.
Quick guidance
Use these checks to keep trust and usability high.
- Can your site load fully inside mainland China (no blocked resources)?
- Are you using third‑party services that are slow or blocked in China?
- Does your structure work inside WeChat’s in‑app browser?
- Do you understand ICP and China hosting rules for public sites?
- Have you chosen the correct trading model (B2B, B2C, e‑Mall, distributor)?
Need help?
If you’d like help improving mobile usability and China accessibility while keeping an authentic overseas brand feel, contact This email address is being protected from spambots. You need JavaScript enabled to view it.