Your internet contents, website, social media, store, etc., in many ways is the simplest to adapt for the Chinese market. While there are elements of change which performed by your software developer, e.g. making your internet contents be seen clearly on a mobile, most of the changes is around the your internet contents and therefore the changes needs to driven by your business.
Having simple few internet pages, i.e. your business card and brochure, is better than incorrect contents when trading overseas.
If time does allow for major changes we recommend simplifying your internet contents and removing out of date contents.